The Science of Revenue
Most sales consulting is built on intuition and borrowed frameworks. Revience is built on cognitive science, operational experience, and technology.
The Revience methodology
Revience exists because most sales performance interventions fail. Not because they lack good intentions, but because they treat symptoms instead of systems. Our methodology is built on three principles.
Diagnose before you prescribe.
Most organizations jump to solutions — more training, new tools, reorganization — without diagnosing which layer is actually broken. Is it a skill gap? A process problem? A coaching deficit? A technology mismatch? Revience starts with the problem, not the solution.
Behavior change, not knowledge transfer.
Knowing MEDDPICC is not the same as using it. Completing a training session is not the same as selling differently. Every Revience program is designed for adoption — using spaced repetition, deliberate practice, and reinforcement systems — because comprehension without behavior change is a waste of everyone’s time.
Systems outlast sessions.
A workshop is an event. A system — coaching cadences, reinforcement tools, embedded technology, measurement frameworks — is what changes long-term performance. Revience builds systems that keep working after the engagement ends.
Built on experience
Revience was founded by Shawn Fowler. The methodology isn't theoretical — it's built on two decades of building and leading sales organizations, a PhD in how people actually learn and change behavior, and the hands-on experience of implementing these systems across dozens of companies.
As VP of Sales Enablement at Salesloft, Shawn helped scale the company from $17M to over $100M in ARR through a $2.4B acquisition by Vista Equity Partners. Before that, he built enablement and training programs at Attentive, IBM, and other B2B SaaS companies.
His PhD in Educational Psychology grounds every Revience program in how people actually learn, retain information, and change behavior — not in conventional training industry assumptions.
With over 30 consulting clients, 6 MEDDPICC implementations, and 120+ custom training sessions delivered, the approach has been tested and refined across a wide range of sales organizations.
20+
Years B2B Sales Leadership
$100M+
ARR Scaled at Salesloft
PhD
Educational Psychology
30+
Consulting Clients