Custom Sales Training
Sales training that changes how your team sells — not just how they feel about a workshop.
Training shouldn’t be a calendar event.
Your team completed sales training that got rave reviews. Six weeks later, nothing changed. The same calls, the same mistakes, the same results.
The training was generic — it didn’t account for your product, your market, or the way your buyers actually make decisions.
Your managers weren’t equipped to reinforce what was taught. The training existed in isolation from the daily coaching rhythm.
You’re measuring training success by satisfaction scores and attendance, not by whether behavior actually changed.
The approach
Skill Gap Diagnosis
We analyze call recordings, deal data, and manager observations to identify the specific skill gaps that are costing you deals — not the gaps a generic assessment guesses at.
Deliverable: Skill gap analysis with prioritized development areas
Curriculum Design
Training is designed around your sales motion, your buyer personas, and your competitive landscape. Every module maps to a real scenario your team faces.
Deliverable: Custom training curriculum with session plans and practice exercises
Delivery with Practice
Sessions combine instruction with deliberate practice, roleplay, and live deal application. No death-by-slides. Spaced across weeks, not crammed into a day.
Deliverable: Completed training sessions with competency assessments
Manager Enablement
Managers learn to coach to the new skills in their 1:1s, deal reviews, and ride-alongs. They become the reinforcement engine.
Deliverable: Manager coaching guide aligned to training content
Behavior Measurement
We measure whether reps are actually doing the new things — on calls, in deals, in their CRM activity — not just whether they liked the training.
Deliverable: Behavior change scorecard with 30/60/90-day benchmarks
What makes this different
Grounded in learning science
Spaced repetition, deliberate practice, schema activation — every program is designed using proven cognitive science principles, not training industry conventions.
Behavior change, not satisfaction scores
We measure whether reps change what they do, not whether they enjoyed the session. NPS doesn’t close deals.
Built for your world
No off-the-shelf modules. Every exercise, roleplay, and scenario is built around your product, your buyers, and your competitive reality.